Data Analyst, Marketing and Communication Department

Job description

Data Analyst is responsible for assessing the effectiveness of marketing campaigns, technical tuning of data collection systems, and in-depth analysis of customer behavior. His/her main goal is to optimize marketing funnels based on data and implement attribution models that will help increase the return on marketing investment (ROI).

Job responsibilities

• Develop and implement marketing attribution models to assess the impact of different marketing channels on sales
• Build and analyze marketing funnels to identify weak points in the customer journey
• Implement technical setup (GA4, GTM, Firebase) of website and mobile app analytics and ensure accurate tracking of events
• Create personalized reports and automated dashboards on marketing activities
• Ensure data integrity by comparing information from CRM tools, banking systems, and analytics platforms
• Make recommendations for optimization of marketing budgets and enhancement of campaign efficiency
• Automate reporting processes using SQL or other analytics tools

Required qualifications

• Minimum 2-3 years of experience in data analytics (preferably, in marketing analytics)
• Advanced knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Knowledge of SQL (for working with databases)
• Knowledge of data visualization tools (Looker Studio, Power BI)
• Knowledge of Python
• Knowledge of Marketing Attribution and Marketing Mix Modeling principles
• Analysis of experience in funnels and user journey
• Experience in mobile app tracking (Firebase/AppsFlyer) will be a plus